The
first advertising message that I found inspiring was on the website for the
United States Breastfeeding Committee. The message was clear in the title of
the page stating “Breastfeeding Saves Dollars and Makes Sense: Good for
Families, Employers, and the Economy.” Perhaps it is because I am already
interested in this topic as to why it caught my attention but as I glanced
through the website page, it provided further details on the ways breastfeeding
benefits the three parties named in the message as well as giving information on
the need for attention from Congress and how others may take part in the
campaign. This message provides a clear
statement while also providing a brief description on what is intended by the
campaign. It sparked my attention to read further and see how Congress can
improve conditions for breastfeeding families.
Another advertising message that I find
inspiring is the “Pinwheels for Prevention” campaign through Prevent Child
Abuse New York. This campaign provides the message that “getting right early is
better than fixing it later.” The advertisement encourages others to act on
preventing child abuse and neglect both as individuals and corporations. This message
inspires people to look at the pinwheel in a different way. Not only is it
representative of a child’s toy, but also the way that action can keeps
advocacy going. The way I view the representation of the pinwheel is that there
is a constant need of movement to keep the campaign going and maintain
awareness for the need from others to keep the actions going. The pinwheel is a
great symbol of how if there is only one person trying to make an effort in prevention
of child abuse, then the one person may run out of energy. However, if there
are many people making efforts and taking action, then the pinwheel of
prevention can be maintained and keep striving for advocacy of child abuse and
neglect.
References
Terri,
ReplyDeleteI love the pinwheel analogy. I do not believe I will ever look at a pinwheel as just simply a child's toy again. We need to work together so that early childhood education is improved for the betterment of children, their families, and then society as a whole. The pinwheel will keep moving if we all take a turn 'blowing it' to keep it spinning around. Love this analogy so much :)
I had never heard the ad for breastfeeding. That is a great message that is short and to the point and makes a lot of sense. Thank you for sharing the me campaigns you found.
ReplyDeleteTerri, I liked the one on breastfeeding. Instead of focusing on the direct health benefits the advertisement embedded the cause to be viewed as an economic issue. This helps the reach out potential double.
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